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We live in a world where over 40 percent of the planet’s population is online, and nearly a third of the world owns a smartphone. People are connected like never before, and that has presented businesses with the unique ability to turn the entire world into a customer base.The challenge? Every other business is trying to do the same, with the same audience. The newest frontier in the battle for growth and profitability is the app market, where over three million different apps present a growing market with complexities, stark competition, and the opportunity to turn hundreds of thousands of free users into paying customers.That’s where app store optimization, or ASO, becomes so critical.
ASO Services, App Store Optimisation Services in Noida App Store Optimization (ASO) is a rather recent specialty in the world of digital marketing, because never before has the app market swollen to such a size that it’s become possible – and necessary – for businesses to exploit and use definitive marketing factors to bring their app to the top.
We here at Techmagnate utilize those marketing factors to bolster your application, increase brand visibility, multiply your download numbers and bring you as close to the top of your category as possible.ASO isn’t an exact science just yet – but we’re among the pioneers who are working relentlessly to decipher every last possibility in the world of SEO for apps.
Keyword Research for ASO - We use proprietary tools to understand the language and keywords your customers are searching for, your competitors are targeting, and the ones that will drive the most traffic.
App Title - The most important part of ASO, the App name or title, needs to be a balance between uniqueness, branding, and relevant keywords that drive search results.
App Description - An app’s description should function as a call-to-action - describing what the app does clearly, its features, and compelling reasons to download it.
App Reviews & Ratings - The most important factor in app rankings is volume and quality of reviews and ratings - encourage ratings and reviews from happy customers, either through prompts or incentives.
App Category - Choosing a relevant category is extremely important to success - your app’s best fit, user mindset, and competitor categories are all valid considerations.
Download & Retention - Post download, app engagement and retention are the next challenges to work on - a high quality app is only the first step.
Our deep industry experience can help you deliver impeccable success
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